UX or user experience is a term that refers to how a person feels when interacting, whether in the digital world or with products and services.
UX design includes all aspects of interaction including appearance, usability, efficiency, and ease of learning, its goal is to create products or services that provide a satisfying experience for the user, taking into account their needs, desires, and expectations.
UX involucra el uso de principios de diseño, investigación de usuarios, psicología cognitiva y técnicas de ingeniería para cumplir de manera efectiva todas las necesidades requeridas en una amplia variedad de productos y servicios, incluyendo sitios web, aplicaciones móviles, productos de consumo y sistemas de información empresariales.
How can UX work for businesses?
UX design can be beneficial for brands or businesses in various ways:
- Improves user satisfaction: A good experience can improve user satisfaction, which generates customer loyalty and greater engagement with the brand.
- ncreases efficiency: Well-thought-out UX design can make the use of a product or service easier and faster, improving efficiency and reducing costs for the company.
- Increases conversion: A positive user experience can increase the conversion rate on a website or application, as customers will be motivated to make purchasing decisions.
- Improves your brand reputation: Providing a positive experience to users improves your brand’s reputation and public image, allowing you to attract new customers.
As you can see, there are many benefits to investing in the world of UX, which, although it requires an investment, will be repaid with the acquisition and retention of customers or users.
Tell us, what measures has your company taken regarding usability?
