Standing out in a digital environment is not an easy task, especially when there are over 6 billion Google searches conducted per day; that’s why we say:

“If you’re not visible on the internet, you don’t exist.”

When we think about developing a strategy to position our business in the market, it is inevitable to consider the option of an Inbound Marketing campaign, which has the main goal of growing our company. To achieve this, we must consider some of the objectives that we aim to achieve:

1. Increase website visits: By generating valuable content that is developed based on the needs and interests of our buyer persona, we will be able to appear in search engines (SEO). Don’t forget that implementing a social media strategy greatly helps in attracting visitors.
2. Lead Generation: Having a greater number of visits to your website means increasing the chances of real sales. To achieve this, you need to have contact forms, blog subscriptions, or newsletters where customers can provide their information.
3. Lead Nurturing: When we have a lead database, it’s important to maintain constant communication with them by nurturing the relationship. This can be done by sending regular information and sharing valuable content such as trends, promotions, or success stories. This not only helps in acquiring new customers but also in retaining and building loyalty with your current customers.

To implement a proper Inbound Marketing strategy, it is necessary to clearly identify our buyer persona, establish the objectives we want to achieve, define the tools we will use throughout the Conversion Funnel, whether it’s in the Top of the Funnel (TOFU), Middle of the Funnel (MOFU), or Bottom of the Funnel (BOFU), and don’t forget to establish metrics.

Creating a strategy like this, alongside digital marketing experts like WRU, will be easy, effective, and even enjoyable.

We invite you to get to know us by visiting our social media channels, listening to our We R Podcast, or contacting us via WhatsApp with any doubts or concerns you may have about the current digital world.