The evolution of communication, the launching of new spaces for interaction, a pandemic, among other reasons, have led social formats to evolve year after year.
How has the evolution of formats been experienced?
During the last few years we have identified different communication proposals in social networks, which have evolved to provide us with formats such as lives, motions in reel formats and we have managed to form alliances with social-digital influencers. All with the same objective: to communicate more comfortably.
Pandemic and Social Networks.
During the last 3 years we have lived through different social events that have forced us to live a dramatic change in many spectrums of our development. One of them has been the pandemic, which caused an obligatory distancing for natural care of the disease.
Social Networks have been the main engine of communication for the whole world, which led the digital world to live a gigantic evolution with an incredible speed. Bringing with it media such as TikTok, which provided us with a “new” format: fast motion, short videos that provided us with information or entertainment for all tastes.
Does the evolution continue?
Nowadays, the digital world offers entertainment, information and even sales options, which open the doors to a constant evolution of digital social communication.
How to adapt to such a fast evolution…? Simple, remember that you must always have the objective of your brand present, before any kind of communication. Social networks are for everyone, but brand communication must be given to those who can provide impact through the channel to be addressed.
Adapting to this evolution does not necessarily mean joining all social networks “just because”, it is about adapting your communication to the current moment with a key purpose: to communicate efficiently.
If you want to know more about this and how to take advantage and maximize your communication visit us at: www.wru.com.mx or learn more about our strategies at www.vimeo/wru.com
