With the marketing digitalization, companies are increasingly inclined to create an internal team to address their communication needs, specifically for social media and content generation. But is that enough to make create differentiation?

But is that enough to make the difference?

Identify the moment when relying on an external team becomes necessary for strategic execution.

1. Your team operates, but doesn’t innovate. It is common for an internal team to fall into an operational routine where you have a presence on media and social networks, but the content becomes repetitive, and there are few audiovisual executions. Having the support of an agency for generating disruptive content can help you maintain your execution while featuring standout communication as a differentiator.
2. Your brand lacks strategic communication. At this point, there are two possible scenarios: Either the team focuses on your seasonal campaigns (Black Friday, Hot Sale, among others), neglecting your core communication pillars, or your standout executions are short and repetitive. This is where the agency becomes an extension of your team, as it can focus on your seasonal communication with valuable executions or handle media operations while your team focuses on significant promotional efforts.
3. You haven’t been able to venture into new platforms. Your team already covers the basic needs on platforms like Facebook, Twitter, and Instagram. However, audiovisual content is becoming increasingly relevant and searchable within digital platforms. Influencer marketing strategies or audiovisual production can be the perfect task for your agency, helping you amplify your brand’s voice where internet users are.

Whether it’s to complement your strategy or develop specific tactics in web development, social strategy, valuable content and production, branding, media analysis and management, or public relations, agencies like WRU become an extension of your strategic team. Remember, we can adapt to your objectives, embracing your brand as our own.

Do you want to hear from us? Every #MartesMarketoso (Marketing Tuesday), you can listen to us on We R Podcast.