In the last blog post, we discussed the evolution that has taken place in social media and concluded that, as a result, there have been several significant changes in communication. One of these changes has been communication in video format, and platforms like TikTok or Instagram Reels have amplified this trend. How can we take advantage of it? Here’s a bit about the topic.

Video brings you closer.

It has been proven that from 2019 to 2021, there has been an 80% increase in video consumption. This trend has prompted brands to update their communication methods. However, some brands merely translate static text into moving text, generating minimal impact on the immediate consumer. So, how can we effectively utilize this tool?

A video, the solution?

Remember that when adopting a new communication model, you need to have a goal for your brand (what you want to achieve). Once that goal is established, it’s necessary to evaluate the most effective communication method. Video has taken up significant space in the audience’s preferences, so you can harness this tool without oversaturating or misusing it.

Here are some WRUTips:

1. Don’t translate endless texts into moving formats; provide users with a simple and direct experience.
2. Use real images that resonate with your brand; give users experiences that feel close to the essence of your brand. The more aligned it is with reality, the greater the potential for customer loyalty.
3. Short, clear, and concise; your video can be a success by delivering short and precise information. Remember, you have 15 seconds to provide the best experience.

Creating a video is not an impossible task; it becomes achievable with the guidance of experts. Just as they have done. Visit us and learn more! Explore and provide new #ExperiencesUnlimited.”