The sale of your product often depends on the impact that the packaging design generates in the buyer, especially now that online commerce is growing.

Packaging is the introduction letter of your product. It showcases much more than just a beautiful design. It communicates the values of the company, and it is precisely the design that connects with the end consumer. That’s why it’s important to make a good first impression during their shopping experience.

First and foremost, the concept is created around all creative efforts: packaging design and graphic design.

Efforts in the industrial design of packaging are focused on protecting the product while innovating in form and materials. As a parallel and often intertwined step, graphic art is created to dress the product packaging and make it appealing to the consumer.

Creating a visual packaging design is creating a direct communication with the consumer.

Where visual communication codes such as shapes, typography, color, and other elements are involved. Therefore, to create a design, it is necessary to have a deep understanding of the target audience and their preferences.

If you have noticed some product that catch your attention over others, it’s likely that they are designed to captivate you, and if you end up buying them, they have done their job. On the other hand, if you have a product and need to market it, consider that a good package is a worthwhile investment for your sales goals, and that comes from working with experts in the field.

Do you want to get in touch with WRU to explore a packaging or branding project? Send us a message at our WhatsApp Business line.